Click-&-play is Bollywood’s new mantra | india | Hindustan Times
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Click-&-play is Bollywood’s new mantra

india Updated: Aug 31, 2007 01:57 IST

Filmmakers and distributors are using technology to significantly lower the cost of reaching their target audiences and boosting revenues.

So, if you missed the multiplex-hit Khosla ka Ghosla or want to enjoy classics like Amar Akbar Anthony, you can now simply download them from the Internet or buy them at the nearest mall at dirt-cheap prices. Net downloads, VCDs, DVDs for less than Rs 50 and new-age DVD rentals with service standards and guarantees are changing the face of film distribution.

The Anil Dhirubhai Ambani Group’s has announced its on-demand movie download service and entertainment major Nimbus might join the fray too. With prices ranging from $2 (Rs 80) to $15 (Rs 600), Bigflicks NRIs being its target audience shares its revenue with the owners of the 1,000 titles it offers.

You can also download hits such as Hum Aapke Hain Kaun, Phir Hera Pheri, Hum Saath Saath Hain, Chitchor and Abhimaan for a mere $5 (Rs 200) from Reliance Entertainment’s president Rajesh Sawhney explained: “Many low-budget movies that don’t do well in theatres make money online.”