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Clixflix: The rivals

A venture of the Anil Dhirubhai Ambani Group, BIGFlix is the latest entrant in the home video and entertainment market...

india Updated: Jul 01, 2008 15:49 IST

* A venture of the Anil Dhirubhai Ambani Group, BIGFlix is the latest entrant in the home video and entertainment market.

* Though it's still in soft launch mode, BIGFlix already operates 50 walk-in stores in ten Indian cities, seven of which were set up in Mumbai in January this year - in Kandivli, Malad, Chembur, Andheri, Mulund, Borivili and Thane. By March 2009, BIGFlix plans to have opened 36 city stores.

* BIGFlix allows you to rent a film by either logging on to the Internet, picking up your phone or by walking into a store.

* BigFlicks currently has 15,000 titles on offer and adds to their Video Rentals divisions on a day to day basis.

* It is also offering the hitherto untested options of downloading films straight on to your computer and that of streaming online video feeds.

* Now operating in six cities, Seventymm first made inroads into Mumbai in December 2006.

* In the past two-and-a half years, its subscription base has grown to 20,000. It offers 15,000 titles including regional films in twelve languages.


The only drawback, however, that the self-proclaimed "market leader" suffers from is the lack of a brick-and-mortar presence in many cities in which it operates.

* Even though it offers the option of calling in and texting, remains primarily an online enterprise.

* Like many of its competitors, this film-rental is also eyeing big game. It aims to have expanded to another twenty cities by the end of 2008 and has a goal of attracting a million subscribers by 2010.

* Bangalore based started serving Mumbai film enthusiasts in January 2007.

*Bangalore and Mumbai are the top-two cities for us in terms of users among the seven cities we serve.

* Unlike other mass-based rental services, Catchflix's 5,000 titles do not always include blockbusters and new releases.

* It also caters categorically to the niche film viewer. Those with a penchant for courtroom dramas, World War II films, westerns and world cinema, will have a feast.

* CatchFlix ha no physical presence in the city, once you rent a DVD online, it would then have to be shipped from Bangalore.

*But Bapna believes that online customers prefer his model more.