CNN IBN forges ahead; Aaj Tak maintains lead in Hindi news | india | Hindustan Times
Today in New Delhi, India
Dec 05, 2016-Monday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

CNN IBN forges ahead; Aaj Tak maintains lead in Hindi news

india Updated: Jan 30, 2007 20:56 IST
Highlight Story

The news is: CNN IBN has once again overtaken NDTV 24X7 after slipping to No.3 at the beginning of the year.

With 47 or more news channels on air, it is certainly a crowded space. Times Now, a late entrant that is just completing one year of broadcasting, is at third place but has grown silencing skeptics. Among Hindi news channels, TV Today's Aaj Tak is holding on to its lead with STAR News close on its heels.

In Hindi news, the most crowded of television genres and with the largest number of recent new entrants, Aaj Tak holds sway with a 23 per cent channel share ahead of STAR News at 17.4 per cent.

Zee News at No.3 with 12.4 per cent share is marginally ahead of NDTV India. But significantly, the loud and sensational India TV channel promoted by Rajat Sharma is close to overtaking NDTV with a channel share of 11.9 per cent. (Week 3, CS 15+ years - TAM Peoplemeter)

There have been hiccups for Aaj Tak too when STAR News emerged as No.1 for a two-week period in October last year. Strong marketing and aggressive news reporting has kept the TV Today flagship in the lead but at the cost of the English channel Headlines Today that trails at No.4.

"We have spent so much time on keeping Aaj Tak ahead, that we have neglected Headlines Today," conceded G Krishnan, CEO of TV Today.

The competition is the English news space over the last year has been stiffer with NDTV 24x7 emerging as the biggest loser. After a strong launch by CNN IBN, NDTV 24x7 managed to maintain its lead though with rapidly diminishing numbers.

The channel's average share for the July 2-Septemeber 2006 quarter was 42 per cent. This fell to 36 per cent for the October 1-December 30, 2006 quarter, and by the first week of January, it had dropped further to 35 per cent.

By the third week of January - the latest for which figures are available - NDTV 24x7 slipped further to 24 per cent and has been outstripped by CNN IBN that has moved rapidly from 25 per cent in Week 1 this year to 38 per cent in Week 3.

In the case of Times Now, after a disastrous start with just 8 per cent channel share, the channel grew to 30 per cent at the beginning of this year, but has slipped again to 19 per cent in the third week of January.
Repositioning itself as a general news channel instead of the half-business, half general news channel it started with, has been an important strategy change for Times Now, concedes Sunil Lulla, CEO of Times Global Broadcasting.

Have these news networks made money? The third quarter results show growth in profit but the bottomlines of these companies seem to be under pressure. In some cases carriage fees (the 'unofficial' payments to cable networks for better display) seems to have taken a toll.

TV Today reported a 64 per cent growth in profit after tax to Rs 14 crore - up from Rs 8.5 crore for the corresponding quarter of last year. TV-18, that is a major shareholder in both business channel CNBC as well as CNN IBN, posted a 51 per cent net profit at Rs 19.32 for Q3 though operating revenue almost doubled to Rs 65 crore.

In the case of NDTV, there was in fact a marginal fall in net profit to Rs 19.4 crore from Rs 19.56 crore in the corresponding quarter, last year, though revenue grew from Rs 69 crore to Rs 79 crore.

Though nobody is willing to open up numbers, each of these networks is said to have pumped in Rs 20 to 25 crore in carriage fees over the last year in the battle to be more visible and positioned in the prime band of cable networks.

"It's money not going back into the business," said Sunil Lulla of Times Now. "Besides distribution costs increasing, costs of gathering news is up, and consumers are more demanding," he added.

On the other hand, Sameer Manchanda, CFO of CNN IBN company Global News Broadcasting, said with CAS news networks would see a more level playing field.

Digital transmission would make all channels equally available and cable networks will not be able to change channel positions in CAS.

"Too early to say. CAS is only in small parts of 3 cities," responded Lulla.

But the good news for news channels is that the advertising pie in television has significantly grown from Rs 5,400 crore to Rs 6,300 crore.

And that the share of news in television has rapidly expanded from just 5 per cent 3 years ago to around 12 per cent, currently. Even with 47 channels, a good chance for survival!


CNN IBN forges ahead; Aaj Tak maintains lead in Hindi news

Gurbir Singh
Mumbai, January 30

The news is: CNN IBN has once again overtaken NDTV 24X7 after slipping to No.3 at the beginning of the year.

With 47 or more news channels on air, it is certainly a crowded space. Times Now, a late entrant that is just completing one year of broadcasting, is at third place but has grown silencing skeptics. Among Hindi news channels, TV Today's Aaj Tak is holding on to its lead with STAR News close on its heels.

In Hindi news, the most crowded of television genres and with the largest number of recent new entrants, Aaj Tak holds sway with a 23 per cent channel share ahead of STAR News at 17.4 per cent.

Zee News at No.3 with 12.4 per cent share is marginally ahead of NDTV India. But significantly, the loud and sensational India TV channel promoted by Rajat Sharma is close to overtaking NDTV with a channel share of 11.9 per cent. (Week 3, CS 15+ years - TAM Peoplemeter)

There have been hiccups for Aaj Tak too when STAR News emerged as No.1 for a two-week period in October last year. Strong marketing and aggressive news reporting has kept the TV Today flagship in the lead but at the cost of the English channel Headlines Today that trails at No.4.

"We have spent so much time on keeping Aaj Tak ahead, that we have neglected Headlines Today," conceded G Krishnan, CEO of TV Today.

The competition is the English news space over the last year has been stiffer with NDTV 24x7 emerging as the biggest loser. After a strong launch by CNN IBN, NDTV 24x7 managed to maintain its lead though with rapidly diminishing numbers.

The channel's average share for the July 2-Septemeber 2006 quarter was 42 per cent. This fell to 36 per cent for the October 1-December 30, 2006 quarter, and by the first week of January, it had dropped further to 35 per cent.

By the third week of January - the latest for which figures are available - NDTV 24x7 slipped further to 24 per cent and has been outstripped by CNN IBN that has moved rapidly from 25 per cent in Week 1 this year to 38 per cent in Week 3.

In the case of Times Now, after a disastrous start with just 8 per cent channel share, the channel grew to 30 per cent at the beginning of this year, but has slipped again to 19 per cent in the third week of January.
Repositioning itself as a general news channel instead of the half-business, half general news channel it started with, has been an important strategy change for Times Now, concedes Sunil Lulla, CEO of Times Global Broadcasting.

Have these news networks made money? The third quarter results show growth in profit but the bottomlines of these companies seem to be under pressure. In some cases carriage fees (the 'unofficial' payments to cable networks for better display) seems to have taken a toll.

TV Today reported a 64 per cent growth in profit after tax to Rs 14 crore - up from Rs 8.5 crore for the corresponding quarter of last year. TV-18, that is a major shareholder in both business channel CNBC as well as CNN IBN, posted a 51 per cent net profit at Rs 19.32 for Q3 though operating revenue almost doubled to Rs 65 crore.

In the case of NDTV, there was in fact a marginal fall in net profit to Rs 19.4 crore from Rs 19.56 crore in the corresponding quarter, last year, though revenue grew from Rs 69 crore to Rs 79 crore.

Though nobody is willing to open up numbers, each of these networks is said to have pumped in Rs 20 to 25 crore in carriage fees over the last year in the battle to be more visible and positioned in the prime band of cable networks.

"It's money not going back into the business," said Sunil Lulla of Times Now. "Besides distribution costs increasing, costs of gathering news is up, and consumers are more demanding," he added.

On the other hand, Sameer Manchanda, CFO of CNN IBN company Global News Broadcasting, said with CAS news networks would see a more level playing field.

Digital transmission would make all channels equally available and cable networks will not be able to change channel positions in CAS.

"Too early to say. CAS is only in small parts of 3 cities," responded Lulla.

But the good news for news channels is that the advertising pie in television has significantly grown from Rs 5,400 crore to Rs 6,300 crore.

And that the share of news in television has rapidly expanded from just 5 per cent 3 years ago to around 12 per cent, currently. Even with 47 channels, a good chance for survival!

tags