After successfully introducing it in southern markets last year, beverage giant Coca Cola India, launched its fruit-flavoured soft drink 'Fanta Apple' nationally.
The drink was initially introduced in the markets of Andhra Pradesh and Tamil Nadu in October and December 2008, respectively.
Bollywood actress Genelia D'Souza, who was also announced as the new brand ambassador of the Fanta umbrella Monday, launched the drink nationally here.
“As per consumer research, we have found that after orange, apple is the most preferred fruit in the country and Fanta Apple has been developed specially for the Indian palate,” Coca Cola India (marketing) vice-president Venkatesh Kini told IANS.
“We have had an excellent response down south with a reused value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola India's market leadership in the fruit-flavoured sparkling drink segment,” he added.
The drink comes with the tagline 'Go Bite' and will be available across the country in a 200 and 300 millilitre returnable glass bottle packs, priced at Rs.8 and Rs.10 respectively.
The drink will be available in 600 ml PET bottle, priced at Rs 22.