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Commercial art: career Ladder

india Updated: Mar 18, 2008 23:08 IST
Pratik Ghosh
Pratik Ghosh
Hindustan Times
Commercial art: career Ladder

Advertising photography


Level 1

:

Newcomer


Internship for six months to a year with an advertising firm while in an art college. You could start off as an assistant to a senior photographer.


Money

: No pay at all

Level II: A year later
Permanent assistant to a photographer
Money: Rs 10,000 per month

Level III: 2-3 years later
Strike out on your own after building contacts and handling small assignments independently
Money: Rs 5000-Rs10,000 per day

Level IV: Another 2-3 years later
Once big ad agencies know you and you have worked on renowned brands
Money: Rs 15,000-Rs 25,000 per day

Level V: Another 2-3 years later
You can set up your studio with lighting equipment and high-end cameras
Money: Rs 50,000-Rs 60,000 per day

Graphic Design
Level 1: Internship
For 3-6months with advertising agency or a design firm
Money: Rs 6,000-Rs 9,000 per month

Level II: A year later
Money: Rs 12,000-15,000

Level III: Senior graphic designer
Money: Rs 25,000 per month

Level IV: Creative head of an agency
Money: Rs 50,000 and above per month

Level V: Set up your own agency
Money: At least a lakh per month

Art direction in films
For placements, you can log on to www.1takemedia.com, one of the largest jobs portal exclusively dedicated to the film and television industries.

Level I: Assistant to an art director
Money
: Rs 5000 - 10000 per month

Level II: After a couple of years, senior assistant to a art director
Money: Rs 20,000-Rs 35,000 per month

Level III: Art director. Depending on the scale of project
Money: Rs 10 lakh per project if it's a big budget film