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Condoms are cool in the Capital

From desktop applications to “condom parties” — condoms have gone from the most embarassing six letter word to possibly the coolest word in town.

india Updated: Sep 25, 2009 17:23 IST
Rahul Sabharwal

From desktop applications to “condom parties” — condoms have gone from the most embarassing six letter word to possibly the coolest word in town.

It started when a condom brand launched www.sendsomerubber.com, a site that lets you send an application to friends which ensures that, whenever your friend chats about sex online or types out “sexy” words such as ‘69’ or ‘horny’, a condom drops onto the screen with a message to promote safe sex.

Peter McCann of Ansell Ltd, who is associated with the project, explains, “Sendsomerubber is an initiative to bring forth a message of safe sex.”

With 66,648 online rubbers already sent, the application seems to be a hit. On Facebook, an application named ‘Send Your Friend A Condom’ has over 30,000 users.

That’s not all. Recently, a ‘Cocktails and Kondoms’ party was held at a popular nightspot in Delhi, with an aim to create awareness for safe sex among partygoers.

And, actor Ronit Roy, launched ‘LOVE Condom’, a campaign to promote AIDS awareness, in the Capital a few months ago. He said this generation is open about talking about sex and protection, “I’ve seen people go to chemists and ask for condoms in a hushed tone, but this generation is different”.

Kaminey’s Fatak song, which had actor Shahid Kapoor dressed up as a giant condom, has also been hailed for its message of safe sex.

DU student Neeraj Gulati says such initiatives help make ‘condoms cool’. “You read about it and that ensures you’re not shy to talk about it anymore,” he said.