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Cong trying to catch up with BJP in social media

As the Congress gears up for the 2014 general elections, several concerns have cropped up in the party, according to an internal discussion paper on communications.

india Updated: Nov 29, 2013 00:16 IST
Saubhadra Chatterji

As the Congress gears up for the 2014 general elections, several concerns have cropped up in the party, according to an internal discussion paper on communications. From building "credible network" in social media-where the ruling party is way behind the BJP and press to ensuring that nepotism does not overshadow talents in the communications team, the poll-bound Congress has highlighted its priority areas.

A seven-page internal discussion paper "to set up and maintain a support system for effective communication and media presence" that was circulated a few months ago had a separate section on "possible risks and mitigations".

The party which is otherwise trying to abolish the 'quota raj' and the 'recommendation culture' in areas like ticket distribution and plump posts, has sought answer on "how will we ensure that we hire quality talent (with the right knowledge and skills) and not just because they were refereed?"

The paper also indicates that one of the major thrust areas has to be to "build an informal and credible network of individuals, journalists and Congress supporters in social media and the press" and to "create a robust process to support these individuals with facts and figures from party on policy and political matters."

The paper and its issues, which are believed to have been discussed at the top level of Congress management, aims to create a modern, corporate style communications system relying heavily on technology and young manpower. But the Congress is also worried about "how will we ensure sustained ownership, especially after 2014".

According to sources, the party has set the target of spending more than Rs. 53 crore in two years to spruce up its communications system that aims a seamless connection from Delhi to all party offices across the block levels to campaign on the party's achievements.