The Congress party is eyeing the "anti-farmer" land ordinance to regain ground beneath its feet after its series of poll debacle including the Lok Sabha election.
The party has decided to hold rallies and agitations across the country, especially in places where land disputes are burning issues, to woo farmers and land-holders against the recent tweaking of the land law through an ordinance.
After a special meeting of party general secretaries to decide the party's strategy on land ordinance, party general secretary Janardan Dwivedi said that it will launch "chetna abhiyan" (awareness campaign) across the states.
The party also plans to club the fuel price hike and lack of proper compensation for crops with the land issue to woo farmers and add more firepower to its movements against the Modi government.
"The land issues, close to the hearts of millions of farmers, can well be our point of revival, if we can carry these campaigns well," said a senior Congress leader.
The meeting, which was called under directions from party chief Sonia Gandhi, also decided that the campaign will be completed before the parliament session - to set the stage for the Congress to staunchly oppose the land act amendments.
The first rally was organized in Noida on Monday. Another rally is being planned at Bhatta Parsaul of Uttar Pradesh where Rahul Gandhi had earlier held padyatra against forcible land acquisitions.
After the Congress vice president's yatra at Bhatta Parsaul, the UPA government decided to redraft the land bill to give the legislation his imprint.
In the meeting, general secretaries like CP Joshi started sharing his experience as road minister to counter the NDA government's argument for amending the existing law.
Dwivedi said that all state units would be asked to form coordination committees for these land-rallies to ensure maximum participation and impact.
Earlier, Rahul Gandhi had led the land rallies in the Congress. This time, however, Gandhi was not available to attend Monday's meeting.