DABUR INDIA Limited, India’s leading FMCG company, on Thursday announced the launch of a new consumer promotion activity for its popular brand Hajmola.
A purchase linked thematic consumer activity – Hajmola Bahana Champion – will drive the ‘every occasion is Hajmola occasion’ theme.
Dabur India Deputy General Manager (Marketing) Manish Swaroop told media persons that the company has a Rs 100 crore market share in the Rs 140 crore Ayurvedic digestive tablets and powder category and is growing at 9 per cent per annum. Madhya Pradesh contributes over 7 per cent of Hajmola sales.
“An exciting and fun brand, Hajmola has established itself as a ‘tasty and fun digestive’ that can be popped at any occasion.”
‘Hajmola Bahana Champion’ is the company’s initiative to increase its customer base and frequency of use in existing customers.
Consumer promotion will be promoted through an extensive TV and print media campaign in addition to on-ground activity. In this competition, consumers will have to write in with their bahana to have Hajmola.
Entries need to be submitted with proof of purchase – either with a coupon accompanying the necktie of bottle or five empty sachets.
Winners will get a cash prize of Rs 1 lakh and other prizes including refrigerators, TVs and mobile phones.