Women who apply make-up on a daily basis should think twice before spending those 15 minutes in front of their mirror, as a research conducted in the UK has found that they could be inviting serious health problems.
The study discovered that every day the average woman applies 175 different chemicals to her body in the form of cosmetics and toiletries.
And out of those 175 cosmetic products, most of them contain a cocktail of different chemicals - many of which have been linked to various health problems.
The list of potentially harmful ingredients in everyday cosmetics includes chemicals linked to cancers, hormone problems and skin-irritations.
"Some of the chemicals in everyday toiletries may trigger irritant reactions or allergy. Reactions are particularly seen in patients with atopic eczema and those with sensitive skin,” the Daily Mail quoted Professor David Gawkrodger, a consultant dermatologist and spokesman for the British Skin Foundation charity,
"Most reactions will be to the face or hands, and sometimes on the arms and legs," he added.
And now a campaign group is calling for cosmetic manufacturers to display more information on what their products contain and to reveal about their side effects.
The group, which is set up by the manufacturers of natural products, is especially concerned about three commonly occurring ingredients, which it says can be extremely harmful.
The group identified the ingredients as:
Preserving agents called parabens often used in moisturisers and body creams have been linked to breast cancer and also to skin inflammations.
Foaming agents such as sodium lauryl sulphate and sodium laureth sulphate used in shampoos are said to be skin irritants.
And lastly the disinfectant formaldehyde in shampoos and handwash can make skin flare up and is linked to asthma and headaches.
"Media reports about the possible dangers of certain chemicals such as parabens, sodium laureth sulphate, phthalates and formaldehyde has made consumers more aware of what they are buying, and potentially more demanding of chemical safe alternatives,” Julia Mitchell, spokeswoman for www.chemicalsafeskincare.co.uk, said.
"European law, thanks to lobbying by European dermatologists, now requires labelling of contents on skincare products and toiletries,” she added.