Claiming that the country's largest public broadcaster, Doordarshan was under the process of modernization, Baljit Singh Lalli, Chief Executive Officer of Prasar Bharti, today revealed that during the forthcoming commonwealth games, DD would relay its signals on latest technology of High Definition.
"Process of establishing four studios in metro cities including, Delhi, Mumbai, Kolkata and Chennai is already on
and well before the coming commonwealth games it will be ready", Lalli told reporters here today.
The High Definition studios would help to relay digital signal to all the viewers of DD as it would drastically
improve the quality of picture and sound of the channel, he claimed.
Lalli revealed that process of digitilisation of the transmission system was already under process and it was
expected that in the years to come the process would be completed, he said adding that for the modernization of the DD, new equipments were being purchased, for which a budget of Rs 430 crore has been earmarked.
Asked as DD used to be the sole broadcaster of international cricket matches till few years ago, would it try to get back
its status, CEO revealed that since the agreement with other broadcasters with Board of Cricket Control of India (BCCI) would end only next year, DD would definitely make its bid to get the broadcasting rights.
He admitted that the DD was facing difficulties in getting transmission in all over the country because some of the cable
operators were not implementing the rules of Telecom Regulatory Authority of India (TRAI) under which it was mandatory for every cable operator to pub the channels of DD on prime band.