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Deity on T-shirts, underwear

A FIR has been lodged at the Puri Town police station against an American website, Soumyajit Pattnaik.

india Updated: Dec 17, 2007 01:39 IST
Soumyajit Pattnaik

A First Information Report (FIR) was lodged at the Puri Town police station on Sunday against an American website for hurting the sentiments of Hindus by depicting Lord Jagannath, Lord Balabhadra and Lord Subhadra in an insulting manner. The American website has a range of apparel products where the deities are shown covering the body of a dog or featuring on underwear and thongs.

One can see the entire apparel product range featuring Lord Jagannath by logging on to The website has an apparel product named "Lord Juggernaut Dog T-Shirt".

The product details of the t-shirt as mentioned in the website say, "Show your puppy love. Put your pooch in his cool doggie T-shirt from American apparel. He will be the envy of all the pups in the park. Let him wear a doggie-cool design so that he can express what it's like to bark out loud. Do it up in doggie style!"

The website also has a product called "Lord Juggernaut classic thong". The product details written in the website say, "Panty minimalists love our casual thong that covers sweet spots without covering your assets; putting an end to panty-lines."

The website sells many other products ranging from "Lord Juggernaut" caps, boxer shorts, trucker hats, messenger bag, baseball jersey, boxer shorts, tracksuit and even mugs featuring the deities.

Priyadarshan Patnaik, convenor of Jagannath Sena who lodged the FIR told Hindustan Times, "We have brought it to the attention of the law enforcement authorities that some of the photographs in the Amercican website have already hurt the sentiments of lakhs of devotees of Lord Jagannath and Hindus across the country. The authorities must initiate steps so that the website stops denigrating the revered Hindu deities forthwith".

State law minister Biswa Bhushan Harichandan said: “The website has committed a terrible mistake. It should immediately withdraw the products, which have hurt the sentiments of the people. The products of such a website should be boycotted by all".