The city threw up a fractured mandate at the state elections. But when it comes to choosing its favourite newspaper, Delhi has decisively voted for Hindustan Times. Again.
Your paper has retained its No. 1 position in the city for the 13th consecutive time, as per the latest round of the Indian Readership Survey (IRS). These findings were released by the Media Research Users’ Council and Research Studies Council of India on Tuesday. HT’s readership in Delhi is 16.39 lakh, while its nearest competitor, The Times of India, is at 13.94 lakh. HT is ahead of TOI in the National Capital Region as well. HT’s Delhi-NCR combined readership stands at 22.65 lakh, while TOI is at 16.51 lakh. Among the more educated and affluent households (NCCS A, or New Consumer Classification System A), HT has a lead of nearly six lakh readers over TOI.
With a sample size of over 2.35 lakh, the new Readership Survey - conducted now by global Market Research agency AC Nielsen - is one of the most robust readership studies in the world. For the first time, the entire interview was conducted on double-screen CAPI (Computer Aided Personal Interview) to ensure top-quality and secure data collection with the effective use of technology.
While these numbers reflect HT’s continuous growth trajectory, they also bear testimony to the love and faith readers have reposed in the newspaper. This growth, we believe, is a result of our relentless focus on the most important stakeholder – you, the reader. Our campaigns, each one of them, have put the lens on issues that matter to you and our great city. Through our HT For Delhi, HT For Gurgaon and HT For Noida & Ghaziabad, or You Read They Learn initiatives, we have raises issues that matter to you, tried to solve them with your help, and worked towards making our city and our world better. We’ve succeeded in many ways, but we know there are still miles to go.
In Mumbai, HT has continued to take giant strides. Less than nine years after launching in the city, it enjoys a healthy readership of 13.62 Lakh, over 60% of the Times of India, and more than six times bigger than DNA, its one-time rival.
What’s more, as many as seven lakh readers in Mumbai have opted to read HT as their only English newspaper.
Hindustan, HT Media Group’s Hindi daily, has moved a step ahead to become India’s No. 2 daily, with a readership of 1.42 crore. In UP, Hindustan has unseated Amar Ujala to become the No. 2 paper with 72 lakh readers, while consolidating its No. 1 position in Bihar and Jharkhand and No. 2 in Delhi. It has also become No. 1 in Uttaranchal.
Mint, the Group’s financial daily, has consolidated its No. 2 position with a readership of 3.1 lakh.