In the age of remix numbers and pop albums, two of the country's institutions are coming together to bring about a "renaissance" in classical music.
ITDC's hotel Ashok and India's biggest recording company HMV are bringing together classical artistes both instrumental and vocal to help popularise this genre of music.
While the concerts would be organised on the lawns of Hotel Ashok in Delhi, HMV will arrange for the artistes from its repertoire of musical greats.
"It is an attempt to popularise classical music. We are aiming at a non-commercial venture. There will be no tickets and Ashok will provide the venue for the programmes and lodging for the artistes," Chairman ITDC Pervez Diwan told reporters here today.
Named Under the Bodhi Tree, the series of concerts aim to attract only the true lovers of music as evident by the timings - 6.30 am on Sunday mornings.
"Indian classical music has very deep connections with the time it is sung or played at. So we aim to maintain that tradition and perform the ragas at that particular time only," HMV Managing Director Subroto Chattopadhyay said. This particular series was planned in Delhi as the capital has a strong baithak tradition, he added.
"This is a kind of renaissance in music for us and we will make it a regular happening is the results are encouraging," Diwan said adding the experiment can be repeated in ITDC hotels across the country.
Some of the artistes who are lined up to perform from next week are Sarangi Player Kalam Sabri, vocalist Sunanda Sharma and Sufi singer Madan Gopal Singh.