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Design: Q & A with Aviral Saxena

Aviral Saxena loves street and pop art, from matchbox covers and beedi packets to Bollywood posters. Shreevatsa Nevatia speaks to the young desiner.

india Updated: Mar 12, 2008 23:30 IST
Shreevatsa Nevatia

While at NID, what or who became your prime source of inspiration?


NID caters to the best talent in the country and everyone there is gifted with something special. If someone can't draw a dog, he will draw a monster that you could never have imagined. Everyone is there with something special and you tend to learn something from everyone. After a point everyone there becomes a family and seniors are passing down things to juniors, saying 'look at this thing, look at that'.



Why did you choose to come to Bombay?


I always knew that Bombay was the right place for me. Finally, I figured that my interest lies in the entertainment sector, not just doing catalogues for banks. So one of the reasons why I chose Bombay was because it had the Bollywood industry here. The music channels at that point of time were catering to youth. I saw was that every channel had its own expression and how could you give them something more - that was the challenge.



What are the things that you love most about Bombay?


The kitsch - Bollywood posters, then you have auto-rickshaw graphics that are all about idol worship - the iconic representation of these actors is fascinating. An Amitabh Bachchan painted in fluorescent colours. Why is he not painted in red? Why not skin colour? Why fluorescent? There is a logic behind all that. Everyone has his or her own style. Here, all have their way of communicating and that's what I like.



What is the one quality that any designer needs to succeed?


The ability to get inspired and explore because once you start there is no end to it. There are so many influences out there, why should one ever stop exploring. Explore and experiment - two words.