Designer, eco-friendly candles this Diwali | india | Hindustan Times
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Designer, eco-friendly candles this Diwali

india Updated: Oct 16, 2009 12:48 IST
Manish Chandra Pandey
Manish Chandra Pandey
Hindustan Times
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These premium candles would be available for the first time in the city, courtesy a student from the Indian Institute of Management-Lucknow (IIM-L), who would be importing some unique designer, aroma candles from his designer store in Delhi.

“We plan to bring out exclusive candles and home décor store at Lucknow. This year our eco friendly offering would be available at IIM campus,” Sumit Kumar Singh, a second year student of IIM told HT.

How are these candles different and why do they cost so high?

Singh, 29, who along with his business partner Nidhi, 23 launched the designer candle and home decor store three years back said, “Our candles are made only from natural ingredients such as beeswax, soy, vegetable wax. We use only the best natural essential oils for the essence. Our candles do not contain harmful chemicals for aromas," he said.

The benefit of using natural wax is the high negative ion emission rate that ensures that the environment is clean even as the wax burns. What’s that? “Well, when you use our candles, specially those made from bees wax, they emit negative ions. These negatively ions pin the positively charged dust particles in the environment down, helping in reducing pollution around," he said.

On the high cost, he said, “It’s high primarily because of the effort that goes behind preparing those candles. But, then our starting range is Rs 10 with the high-end candles costing Rs 2500. Our speciality is preparing customized made-to-order candles. The customer decides the aroma, color and size. We can even print a photo or create a message on our eco-friendly candles."

What’s more, Sumit and Nidhi both are all set to create a success story for social media/internet/peer group marketing through their venture. "Our sales happened through word of mouth and social media marketing till now, sans any PR exercise," he said.

After completion of his course, Sumit plans to opt out of the placements and take to the candle and home décor business fulltime. "We plan to make it big soon and our website is about to come up in a month’s time. Thereafter we have plans of opening a retail showcase outlet in Lucknow/Noida to begin with before spreading to other cities,” he said. Sumit and Nidhi said, "It initially started as a hobby but soon we realised that there was a dearth of quality candles and thus gradually went commercial."