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Dew fresh

india Updated: Apr 27, 2009 21:56 IST
Sujata Reddy
Sujata Reddy
Hindustan Times
Dew fresh

Mineral make-up is the talk of the town. You cannot brush it aside as a fleeting fad or an obsession with the rich and famous. It’s here to stay.

Vimi Joshi, senior make-up artist of M.A.C. cosmetics, defines it as, “a formulation of make-up that has a blend of mineral oils and a finish that is natural and fresh.”

Mineral make-up has no talc, is chemical-free and contains no dyes. So, you don’t have to worry about make-up triggered allergies. Though especially beneficial for sensitive skin, Joshi says that it is good for all skin types.

Liquid skin
“An added benefit is that it makes the skin appear dewy and radiant.. and evens out the skin tone. I like to call it liquid skin because it’s so perfect and naturally glowing,” gushes Joshi.

Mineral make-up is made of finely ground, high pigment minerals. It is great to conceal blemishes, even burn scars to an extent. Those with dry skin will benefit the most as the minerals help retain the moisture.

Leena Kayani of Leena’s Beauty and Hair Care insists that these products are an artiste’s delight.

“Try this experiment.. take two models. Give one regular make-up and the another mineral make-up. Initially, you won’t see any difference. It’s only after about 45 minutes that you’ll realise that the skin of the latter is glowing,” she informs, adding that the minerals blend with the skin to bring this beautiful glow.

Brand it
Foundations, powders, eye shadows and blushes are all available in a mineral base. Some brands even have mineral lipstick.

“If nourishing your skin is top priority then buy make up from reputed cosmetic brands only,” warns Kayani. Clinique, M.A.C, Crylon and Christian Dior are a few that she recommends. An entire kit will cost you Rs 3,500 upwards.


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