The advance booking rush – a rare phenomenon now-a-days – for Dhoom 2 has been huge. Tickets are sold out from Friday till the week end at all prominent cinema halls and multiplexes in the city.
Ticket rates have been jacked up by 10 to 25 per cent but that did not prevent serpentine queues from forming since Sunday at cinemas in south Mumbai and the suburbs. The involuntarily retired ticket black marketeers are expected to return to their beats for the biker flick.
According to trade gurus, the biker sequel film has attracted one of the largest advance sales this year. On-line bookings, too, have returned the pop in the caramel corn at multiplexes.
|Bipasha Basu in a still from Dhoom 2.|
The sequel, coming two years after the first one vroomed the box office, has been marketed with the usual Yashraj expertise, concentrating on TV promos, theatrical trailers, hoardings at key points of the city and suburbs. The mandatory print and TV interviews with the cast and crew have been avoided, in keeping with producer Aditya Chopra’s infamous aversion to the media.
It’s the bucks that count. At a modest estimate, D2 is expected to ring up Rs 40 crore at the till during its first week run at the cinema halls through the nation. The overseas earnings, if the NRI audience takes to the movie, will be the proverbial cherry on the cake.
The film toplining Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Bipasha Basu and Uday Chopra had a preview screening at the Yashraj studio in Oshi wara on Monday evening. The buzz is positive, and a hit appears to be a given with the strong advance booking sales. On the flipside, D2 music CDs have not exactly sold at high speed. The songs composed by Preetam, which have caught the public ear so far, are Crazy kiya re and a remix of the original theme song.
With the sequel, director Sanjay Gadhvi completes three films for Yashraj. The first one, Mere Yaar ki Shaadi, was an also tank. Reportedly, he will shortly go independent with an action adventure featuring Akshay Kumar. Gadhvi has often asked journalists to reason with the Chopras to let him give full-fledged interviews.
Nostalgiaphiles, of course, remember the mammoth rush to book tickets in advance for the classic Muhgal-e-Azam and Raj Kapoor’s Sangam and Bobby.
Clearly, Dhoom 2 has joined the ranks of the initial best-sellers. Now, over to the critics.