Dial 1909, kill pesky SMSes | india | Hindustan Times
Today in New Delhi, India
Sep 21, 2017-Thursday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Dial 1909, kill pesky SMSes

Hounded by text messages asking you to buy property, car, insurance, pizza and even slimming belts? Six weeks and it will all be good, the government promised on Friday. HT reports.

india Updated: Aug 20, 2011 01:57 IST

Hounded by text messages asking you to buy property, car, insurance, pizza and even slimming belts? Six weeks and it will all be good, the government promised Friday.

Once DND (do not disturb) number 1909 gets operational, the menace of unsolicited text messages will be over.

Mobile phone users would be able to block SMS in seven categories such as real estate, credit cards, consumer durables, banking and finance by registering their number with the national do-not-call (NDNC) registry by calling or sending a text message to toll-free number 1909, telecom minister Kapil Sibal told the Rajya Sabha during Question Hour.

“This will be in place in next six weeks,” the minister said. Cellphone users will have the option of not receiving messages for any of the seven categories or all of them.

Once a number is registered, the server will block any unsolicited text message sent by tele-marketers.

“If you register, you will not get those messages,” said Sibal.

The NDNC registry is a database of telephone numbers of the subscribers who do not want to receive UCC, or “unsolicited commercial communication”.

“Very high fines” would be imposed on tele-marketers

violating the DND, the minister said.

First offence will invite a fine of R25,000 and a similar amount will be imposed on subsequent five violations after which the registration of the telemarketer will be cancelled.

Defaulting telemarketers could be blacklisted and their telecom resources disconnected, said the minister.