From personalised messages to the Twitterati and an open letter to the people to a pep talk to his officials, Prime Minister Narendra Modi worked through multiple communication channels to rev up the campaign marking the NDA government’s one year in office.
Modi’s day started with a half-hour meeting with PMO officials at his South Block office. “The PM said government of India officials truly reflect the Indian people’s mindset. If given a proper chance, they will work wonders,” said a source. The PM thanked his entire team at the meeting without naming anyone individually.
Modi, one of the most popular world leaders on Twitter, sent out personalised, albeit automated, messages throughout Tuesday to people who gave suggestions to the government on the hashtag #SaalEkShuruaatAnek. In one message, he spoke about the rapid strides made by India and how vision was being translated into “solid action”, in another he asked followers to “relive the past 12 months’ journey in photos, videos, speeches tweets, posts & quotes”.
The PM’s open letters, a key tool in his communication with the public, came out in different languages, outlining different priorities for the target groups. His Hindi letter touched agricultural and farmers’ issues while his English letter mentioned the creation of more IITs, IIMs and AIIMS institutions.
At the party office, the PM walked down memory lane, recalling his association with office staff and even enquired about some drivers and peons from the old days.
In the evening, Modi tweeted, “Through the day I have been getting so many congratulatory messages- all I can say is that I am deeply touched & humbled. A big thanks.”
During the past few days, the PM had uploaded interviews of BJP president Amit Shah and ministers such as Arun Jaitley and Nitin Gadkari on his own Twitter account to propel the campaign. On Tuesday, Modi met President Pranab Mukherjee and Vice President Hamid Ansari, in a clear departure from past practice, on the completion of his government’s first year in office.
During the UPA regime, the government released an annual report card on its performance and the PM and Congress chief Sonia Gandhi hosted a dinner in the evening.
Sources told HT, in his meeting with the President, the PM discussed with him a few ideas about the future road map.