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‘Do call’ to stop unsolicited calls

There is good news for mobile telephone customers who are fed up with unsolicited marketing calls.

india Updated: May 22, 2009 00:04 IST
Manoj Gairola

There is good news for mobile telephone customers who are fed up with unsolicited marketing calls.

The National Do Not Call (NDNC) directory may soon be converted into National Do Call (NDC) directory.

This means a mobile phone subscriber will get marketing calls only if he is registered with the (NDC) directory.

Currently, all mobile telephone users get unsolicited marketing calls, except those who are registered with NDNC.

“We have begun deliberations for converting do not call into do call directory,” said J.S. Sarma, chairman of telecom regulatory authority of India. “DC could be based on segments such as Housing, Banking, Automobiles, education etc.” So, if one registers with DC in housing segment, one will get marketing calls related to housing.

There are about 390 million mobile subscribers in India. “Only 8 to 10 per cent are registered with NDNC,” said Sarma. “The effectiveness of this directory is only 60 to 65 per cent.”

Sarma said one of the reasons why less than 10 per cent customers are registered with NDNC may be that most customers are not aware of NDNC.

Hindustan Times - C fore survey showed 51 per cent of the subscribers were not aware such a directory existed.