National Do Not Call (NDNC) directory is probably the most significant pro-consumer measure that Telecom Regulatory Authority of India (TRAI) has produced so far. Ever since its creation in October 2007 to curb unsolicited commercial calls, more than 23.5 million subscribers have registered in NDNC. However, this number is very small compared to the total subscriber base of about 340 million.
Now we know why.
The Hindustan Times C four survey shows that 51 per cent of the subscribers were not even aware of such a directory. This awareness is even lower in non-metros. In Bhopal, for instance, about 60 per cent of those surveyed said that they were not ware of NDNC. Similarly, percentage of subscribers unaware of NDNC was higher in Lucknow (58 per cent) and Patna (57 per cent).
Only 7 per cent users had registered with NDNC, but 6 per cent said they still got unsolicited calls. TRAI chairman Nripendra Misra said that the regulator and operators are making all efforts to popularise NDNC. When a new subscriber fills a registration form, he has an option to register for NDNC.