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Don’t tuck your beautiful memories away

india Updated: Feb 23, 2009 16:43 IST
Parul Khanna

Don’t tuck your beautiful memories away. Hang them on the wall, or put them on key chains or mugs and make them part of your life instead by Parul Khanna.

They feature your favourite people and places; form part of your most cherished memories, and are more valuable than any work of art. So why would you want to keep your personal photographs hidden away in albums? Instead, use them in creative ways to add a dash of warmth and intimacy to your home.

From many accounts, it’s becoming clear that most people are not satisfied with merely placing family photographs in frames on their tables in the bedroom. Radhika Shrivastava, promoter of the Celebrity Kids studio, says that since she launched her venture in 2007, she has noticed a definite shift in customers’ attitudes towards personal pictures.

She says, “Earlier, there was a lot of hesitation when it came to displaying such images on the walls, for reasons ranging from superstition to not being aware of how to use family photographs in various ways. But in the last year we have had requests from a number of clients for ‘complete wall solutions showcasing their families’.” People are also more comfortable with the idea of placing family pictures in more public areas of the house like the family or living room.

Photo finish
Now that it’s okay to have pictures of your family around the house, there’s also a lot of experimentation in the kind of pictures being displayed. Says Radhika, “We are seeing more and more people opting for larger frames and dramatic photo collages as well as themed shoots. We also get requests to print life-size images of people, as well as sepia tones and similar requests.”

Homemaker Addeti Malhotra has a collage of candid family pictures covering most of one wall in her drawing room. Says Addeti, “As I was going through my albums, I came across some beautiful shots of my husband, son and me. So I decided to make a collage for the living room to share our great moments with friends and family. Also, I thought this would be more personalised than having an arbitrary painting on the wall.”

Here and everywhere
The fascination with personal photographs is also not limited to just the walls of homes. Some people also choose to have reminders of their loved ones all around them – from putting family pictures on mugs and calendars to pillowcases and cushions. Like lifestyle journalist Ritika Kapoor, who has pictures of her fiance on key chains and mugs. Says Ritika, “Though we talk over the phone all the time, I miss him as he is posted abroad. I have his picture on a key chain that I carry everywhere and keep looking at. I keep the mug with his picture on it in the office. This way, I don’t feel his absence so much. Also, I am proud to have him so I don’t mind people asking me who he is.”

Bala Parthasarathy, managing director, Asia Pacific, Snapfish, Hewlett Packard, attributes this trend to the popularity of digital cameras. “A phenomenal increase in Internet penetration, coupled with a rise in the sales of digital cameras and camera phones has provided a boost to this concept,” he says, adding, “Consumers are increasingly moving away from prints and looking to translate their memories into personalised memorabilia.”