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Done deal

When Wharton graduates Meghna Mittal and Namrata Kothari returned to the country, the 20-somethings were not too pleased with the Google gods.

india Updated: May 02, 2011 13:32 IST
Megha Mahindru

When Wharton graduates Meghna Mittal and Namrata Kothari returned to the country, the 20-somethings were not too pleased with the Google gods.

“The two of us were working in New York and though we were clueless there, we got around thanks to local websites. In Mumbai, you are plain lucky if you manage to find what you are looking for,” says Kothari, who thereby launched website, www.inonit.in, late March.

While the city has its share of online presence, with websites like BPB, Buzzintown and Mumbai Boss, the duo feels there is nothing comprehensive. “Most websites have a magazine format with reviews etc. We wanted a one-stop solution that updated users about their favourite stores. Most website write about quirky stores once and then move on.”

Their website, which currently features over 120 local enterprises, has a mix of brands and small-scale outlets, with regular updates about sales, new stock and more. In addition, it also features deals, festivals at restaurants and cultural events in the city.

“The idea was to promote small, boutique stores that don’t have an online presence or advertising budgets. So we tied up to help them reach out better.”

Last week, the website offered discounts on quirky lifestyle stores like Tappu Ki Dukaan and Vinegar. “The response was amazing. Our website and Facebook page have over 7,000 registered users already. Hopefully in the coming months, it’ll catch on more,” she adds.