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DU fests go the tech way

Hindustan Times | ByVaishali Bhambri, New Delhi
Jan 29, 2013 02:31 AM IST

This year, the fests at DU have created an online buzz with their presence on various social networking sites.

Until few years ago, engineering colleges were the only institutes known to take the techie route as a run up to their college fests, but Delhi University is not lagging behind. With dedicated Facebook pages, blogs, Twitter handles and websites, popular college fests of the varsity have created a buzz weeks before their schedules. This year’s fest season kicked off last week with Janki Devi Memorial College’s Symphony. The next big festival round the corner is Gargi College’s Reverie, starting from January 29. The fest has an interesting lineup of events and the organisers are quite active on its Facebook page.

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“We went ahead with the Facebook page of Reverie as soon as we fixed the dates. All the information, rules and regulations are mentioned on the page and it acts as a ready reference,” says Simran Kaur, who handles the media for the fest. About five years ago, only printed posters and pamphlets were used to make noise about the fest. “I remember seeing colourful posters of various college fests put across the campus on the notice boards. Social networking was not a big thing then.

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Some colleges had websites but they looked nothing like they do today,” recalls Saanya Khanna, who graduated from Lady Shri Ram College in 2009. This year, Tarang, the annual fest of the college, scheduled from February 8-10, has a website, in the typical maroon colour with the schedule and all the up-to-date information.
Another college to have a full fledged Facebook page is Miranda House’s Tempest, which will be themed as Seher and is scheduled to take place from February 6-8.

The fest also has a blog of its own, which has over 1500 views already. “The blog has been quite well received. It’s a one stop solution to all that one would want to know about the fest. Promoting a fest has become much simpler now”, says Avni Mishra, a member of the organising team. Other sought after fests, known for operating through the online space, are Hindu college’s Mecca, Kalindi college’s Lehren, Ramjas’s Mosaic and SRCC’s Crossroads.

The datesheet is out

Reverie, Gargi : January 29-31
Manjari, Daulat Ram: February 26-29
Confluence, Hansraj: February 18-20 (tentative)
Tempest, Miranda House: February 6-8
Tarang, Lady Shri Ram: February 8-10
Mosaic, Ramjas: February 18-20 (Tentative)
Mecca, Hindu: February 26-28
Crossroads, SRCC: February 20 (Tentative)
Ullas, kamala Nehru : March 4-5

"du life" This Facebook page today is accessed by a large number of students. It has become one of the most sought after online promotion platform. The page was formed on March 1, 2011. Many colleges post information about their cultural events here. “It’s the DU Beat (a popular student run newspaper on Campus) of Facebook, that huge is its usage,” says Avni Mishra of Miranda House. As of today, the page has more than 11,000 likes.

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