Shopping for lifestyle goods has become a “360-degree” experience in Delhi, with many stores now offering eating options where one can grab a quick bite or soak in a fine dining experience when not shopping.
Home décor boutique Zaza last week added a bistro, Zaffiro to its kitty . Known for its contemporary kitsch art and antique home accessories, the store at Zamroodpur also boasts of a rooftop art gallery and a party zone.
“I wanted to give the expatriate shoppers and young upwardly mobile that form the bulk of my client base, a complete shopping destination that matches international trends,” says Christine E. Rai, who manages Zaffiro@Zaza with Rachna Desai. The menu at the bistro, Zaffiro, is also in tune with the stock pile at Zaza - no frills and homely.
The rather intimate and interactive kitchen counter has vegetable, chicken, tuna and egg sandwiches, pasta, salads, home fries and low-calorie soups at prices that range between Rs 450 and Rs 600.
The trend of 360-degree stores took off with the arrival of book cafes in the Capital. One of the earliest to enter the business was a book store and kitsch shop Full Circle with its vegan cafe, Cafe Turtle. State-run Central Cottage Industries Emporium too joined in soon with an eatery of its own.
The Cha Bar at the Oxford Book Store, say owners, has been able to make the “browsing a more satisfying experience”. Retail chains such as Gitanjali Lifestyle, and the Future Group are also dabbling in destination shopping which draws majorly from the Epicurean credo of “shop, eat and celebrate” that forms the essence of the consumer mega-chain store and retail business.