Various stakeholders in tourism and pilgrimage sector in Jammu, under the aegis of Jammu Paryatan Vikas Mandal, an umbrella organisation of 22 tourism and pilgrimage-related trade organisations, have given a call for "Challo Kailash Kund Yatra, Bhaderwah".
A meeting of these stakeholders was held here on Wednesday under the chairmanship of Ravi Mahajan of JPVM, which resolved to popularise, promote and bring on the tourism map of the country the Kailash Kund Yatra of Bhaderwah.
Ravi Mahajan stated that their organisation, with the active support and participation of all stakeholders in tourism and pilgrimage in Jammu, has in the past brought Shiv Khori cave shrine on the pilgrimage tourism map of the country. The shrine is now visited by tens of lakhs of people every year, he said.
Now, they will devote next few years to bring the Kailash Kund Yatra, Bhaderwah, on the pilgrimage tourism map of the country.
A joint appeal was issued by all participants to stakeholders in Jammu and Katra to take effective steps to motivate Vaishno Devi pilgrims and other visitors to Jammu as well as to locals to undertake Kailash Kund Yatra in Bhaderwah.
The hoteliers, travel agents, tour operators, taxi and transport operators and other voluntary organisations will provide all facilities and offer discounts to prospective pilgrims to encourage them to undertake the yatra.
Mahajan has appealed to the prospective pilgrims to undertake the journey through shortest route of Chhatargla, which is connected with 18km motorable road with Bhaderwah town and from where 6km trek can be covered in a day.
He said enroute all the facilities of shelters, drinking water, etc., are available and some philanthropist organisations have even set up langars to serve wholesome meals to the pilgrims.
He added that Tariq Choudhary, president, Hotels, Guesthouses and Travel Agents Association, Bhaderwah, has also announced special discount to the pilgrims by all their units.