EFFORTS ARE underway to sell organic farm produce of Indore abroad through an organised marketing strategy involving Government and non-Government agencies. It will be the first attempt in the State to develop an organised marketing strategy to attract foreign investment in organic farming through multinationals, NRIs or any foreigner.
District administration is in the process of floating Malwa Jaivik Sangh, a non-Government organisation whose patron chairperson will be District Collector. The organisation, which will consist of organic farming experts, will create an infrastructure, a database of cultivators who are into organic farming and a website to sell their produce.
“The aim is to boost organic farming, enhance productivity and make it a profitable profession,” District Collector Vivek Aggarwal said. The NGO, he said, would redress grievance of farmers and provide them all possible help. Jaivik Sangh will also contact foreign buyers and develop a purchase network to boost sales.
State Agriculture Department Secretary Pravesh Sharma is reported to have taken a keen interest in the project and wants it to be launched by year-end. At the Kharif (crop) 2006 review meeting held here in September, Sharma had assured to rope in at least one multinational company in the farming sector during the current financial year.
Besides, he emphasised on strengthening primary agriculture credit cooperative societies at village level, warning that few private banks like ICICI would enter the market soon with a lucrative package for farmers and that would wipe out cooperative societies if they failed to professionalise their services.
Meanwhile, a few foreigners practicing `go mutra’ therapy, agnihotra (kind of havan) in the State have come forward to facilitate organic farming. At a meeting with National Productivity Council and Division Commissionerate officials held here few months ago, they had made a brief presentation on ancient Indian methods that could boost agricultural productivity through organic farming.