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Emotionally yours

Canadian scientists are developing new software that can measure emotional reactions to the Web.

india Updated: Jun 15, 2010 01:24 IST

Canadian scientists are developing new software that can measure emotional reactions to the Web. The new software measures everything in Web users, from body heat to eye movements to facial expressions and analyses how they relate to online activities.

The software will investigate how people react to Web sites, too. Such studies will provide companies with facts on how they can improve online experience.