Blame it on the UN Climate Change Conference in Copenhagen, but green has become the new black. From swanky eco-friendly parties and ‘green’ carpets to eco-fashion — green is the colour to flaunt.
In Tokyo, even Santa Claus has turned green. The Green Santa got over 3,000 more votes than his traditional red counterpart, on an Australian website recently. On the food front, Burger giant McDonald’s is the latest to jump on the ‘green’ bandwagon.
Its UK and French franchises have traded their traditional red backdrop for a deep green colour scheme on their logo to promote an eco-friendly image. One hundred German McDonald’s outlets will make the change this month.
Meanwhile, inspired by US President Barack Obama’s green banquet for Prime Minister Manmohan Singh, youngsters are hosting eco-bashes too.
“We threw an all-green birthday bash for a friend. Organic food and refreshing cocktails like mojitos were on the menu. The place was decked up with flowers and everyone wore green,” says Nishant Jaiswal, an advertising professional.
Designer Neeta Lulla dolled up actress Neha Dhupia with leaves for a 2010 ‘Go Green’ calendar, while designers Anita Dongre and Pallavi Mohan are showcasing eco-friendly garments.
“I used ramie, a fabric made from the bark of the tree to highlight natural fabrics,” said Mohan about her green ensembles.
Propogating the green theme on Twitter is musician Chris Cornell of rock act Audioslave. “Today we celebrated my son’s 4th birthday! He got a green bike and numerous other cool green things. He is the (green) apple of my eye!!!!” he tweets.
Star guests, including Sir Ben Kingsley, walked the ‘green carpet’ earlier last week, at the grand premiere of Amitabh Bachchan’s film Paa.
The green carpet trend was kicked off at the IIFA awards held in Macau earlier this year.
Meanwhile, coinciding with Copenhagen, a Mumbai-based group has started an initiative called Batti Bandh.
The initiative, inspired by the Earth Hour 60, calls on all Mumbaikars to switch off their lights on December 12 between 7.30pm and 8.30 pm.
“The amount of energy conserved in the one hour when the the lights were switched off during the campaign in 2007, was equivalent to taking 2.5 lakh cars off the roads forever,” said Kaizad Bhamgara, a member of the group. Batti Bandh will travel to Delhi and Bangalore soon.