Formula One teams are planning to present their 2010 cars together in Spain next month instead of holding individual launches, bosses said on Thursday.
“We have agreed among all the teams to do a joint launch,” Mercedes GP chief executive Nick Fry told a motorsport business forum.
Lotus F1 team principal Tony Fernandes said Valencia was the planned venue for the launch at the end of January.
“We do wish to turn it into a proper event and we are getting a lot of help from the venue in investment in communication and marketing to do that,” said Fry.
“I think it is another clear demonstration of how we are working together, we're not all just going off and doing our own individual launches. We can do something which is a lot more customer-friendly.”
Fernandes said the proposed date would be too early for his new team to have a track-ready car, however, with the Lotus due for completion by early February for testing before the season starts in Bahrain in March.
“I won't have a car at that time. I could come with a Matchbox car,” he said.