Want to learn marketing? Just play a game on Facebook and develop skills that could take you to the top. And in the process, you may also get shortlisted as a potential employee. Reckitt Benckiser (RB), a British company, which has a presence in India in household, health and personal care products launched this game. The game called PoweRBrands targets players in the age group of 18 to 30 years and is designed to mirror real-life experiences of a marketing executive.
“Online gaming is very popular with netizens. Through our game, we endeavour to make learning about our industry and marketing both relevant and fun,” says Chander Mohan Sethi, chairman and managing director, Reckitt Benckiser, India.Learning on the job
The basic motive of launching this game was to address concerns of what it would really be like to work as a marketing executive in a large company. PowerRBrands is aimed at those who may be early in their careers, but are looking to learn how Reckitt’s marketing division operates.
After joining the virtual RB as a marketing executive, the player progresses through a combination of tasks that involve teamwork, and eventually lead to climbing the corporate ladder to become a global ‘President’. Says Sethi, “The player gets the unique opportunity to test his or her marketing and business abilities, learn how to strategise and improve their decision making skills.”
A Facebook fan page, where players can exchange news, and catch up on game changes and innovations, supports the game. The unique game also hopes to familiarise freshers and young graduates with the company’s work environment and figure out the potential employees for the company as well, while engaging a wider audience.
Says Sethi, “Over the last two to three years we have been developing a series of initiatives to reach out to talented students and people who are new to their careers. We are looking to push boundaries and find innovative and effective ways to communicate. The game is the logical next step in building a strong online presence.”