Fake calls take a 'toll' on EMRI services | india | Hindustan Times
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Fake calls take a 'toll' on EMRI services

india Updated: Jun 09, 2010 13:42 IST

Fake and prank calls at leading medical and fire emergency service provider, GVK EMRI, which works through 1-0-8 calls across the country, have resulted in less productivity, long queues and subsequently delaying ambulance services, a top official said.

According to EMRI (Emergency Management and Research Institute), more than 75 per cent of the calls it receives in a day are "ineffective" leading to loss of productive time and important call attendance.

CEO Venkat Changavalli said that out of two lakh calls they receive everyday from 10 states across the country where EMRI services are available, nearly 1.54 lakh calls are either "fake or unimportant".

"Due to this sometimes emergency calls go unattended. Any delay in emergency response is due to the abnormal increase in the number of ineffective calls by pranksters who do not understand the seriousness of an emergency," he told PTI.

He said against their average response of three minutes to assign a vehicle, this month the response has gone up to 12 minutes during peak hours in Andhra Pradesh.

"This has led to queues and delays in assigning ambulances. The situation is similar in remaining states also. More than the productivity, it hits the morale of our employees. It takes some time for them to come out of the mental torture without missing emergency cases," the CEO said.

Each operator at EMRI receives 700 calls on an average in a shift against the industry average of 350.