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Familiarity is BHEL ED?s strength

HAVING ASSUMED office barely a month-and-a-half ahead of the end of this fiscal, new BHEL Executive Director R K Singh has his job cut out. But he is not daunted. Singh?s confidence about achieving the production target stems from the fact that he is pretty familiar with the Bhopal unit.

india Updated: Feb 09, 2007 16:00 IST

HAVING ASSUMED office barely a month-and-a-half ahead of the end of this fiscal, new BHEL Executive Director R K Singh has his job cut out. But he is not daunted. Singh’s confidence about achieving the production target stems from the fact that he is pretty familiar with the Bhopal unit.

“I know maximum executives and workers by their first name and firmly believe in team spirit,” he told Hindustan Times in an informal chat on Thursday.

He said he had also asked trade union leaders and workers to increase working hours to achieve targets. He is confident that “Everyone in the company is trying to achieve the target in the short span of one and half months”

The new ED is sharply focused on customer service. “For me customer satisfaction is the prime concern. Things like turnover and profit come next,” Singh said. “This has been my theory all along and often it has worked.” 

For Singh, work being done by the BHEL is remarkable. Not only has the company incorporated ongoing technological changes but has also consistently got orders from within and outside India in the face of stiff competition from multinational companies, he averred. 

When his attention was drawn towards the importance to nuclear energy, he said BHEL had always remained engaged in production of equipments for nuclear power generation.

Given the present trend extra efforts would be needed to strengthen this sector, he opined. The newly appointed Executive Director, who is considered an expert of power sector, said core areas of the Bhopal unit - transmission, generation and hydro would be strengthened further.

Singh said BHEL had its own global identity in the power sector but changing trends in the market demand greater thrust on engineering, quality and service.

The strength of BHEL lies in its engineering and it needs to develop new techniques in the engineering skill to fulfill demands of its customers, he felt.