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Fastest-growing Idea catching on

india Updated: Jul 21, 2011 21:24 IST
HT Correspondent
HT Correspondent
Hindustan Times
Highlight Story

Idea officials love describing their company as the fastest-growing Indian telecom operator. With a subscriber base of 95 million, the company has become the third-largest service provider in the country.

This is despite the fact that it was a late entrant in nearly half of the country. It started its services in 11 out of 22 service areas in the last four years.

The company has also launched its 3G services and by the next financial year, its services will be available in 3,000

towns. As an integrated telecom player, Idea has its own national long-distance and international long-distance operations, and ISP licence.

In order to provide a high-quality network, the company has set up more than 70,000 cell sites throughout the country. The company has more than 3,000 service centres and 340 special experience zones for 3G.

“Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office,” said an official spokesperson of Idea.

This shows the commitment that Idea has for customers.

The company is now penetrating non-urban and rural markets. Among all telecom companies, it has the highest share of rural subscribers as a percentage of the subscriber strength.

In fact, two out of every three new Idea subscribers come from rural and semi-urban India.

Thus, the company provides the same high quality of customer services to its rural subscribers available to its urban subscribers. The company also finds mobile number portability an opportunity. “Idea’s RMS rise has been on a continuous growth trajectory for the last three years consecutively.

This razor sharp improvement in the competitive ability of Idea is a result of Idea’s focus on five parameters to strengthen its position — gross revenue, active subscribers, minutes of usage, cash profits and mobile number portability,” said the spokesperson of Idea.