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FIFA fever

india Updated: May 30, 2010 00:07 IST
Debjeet Kundu
Debjeet Kundu
Hindustan Times
Highlight Story

With the IPL and T20 World Cup over, cricket has made way for the next big sporting fever to grip youngsters in the Capital. With the markets getting flooded with soccer merchandise, Delhi, as the rest of the world, is all geared-up for the football’s FIFA World Cup, set to kick-off on June 10 in South Africa.

From team jerseys and soccer balls to printed mugs, fans seem keen to be laying their hands on every FIFA merchandise available in the markets.

“I have already got my Lionel Messi jersey and have added ‘ah’ after the name,” says DU student, Tarundeep Singh, an Argentina supporter.

While branded jerseys are available at hi-street fashion stores for close to Rs 3,000, cheap replicas can also be bought from markets such as Janpath and Sarojini Nagar for Rs 150-200.

“I’m selling 10-12 such football T-shirts every day. There is a lot of demand amongst youngsters, especially for T-shirts with photos of Ronaldo and Kaka,” says Prakash Kumar, a shopkeeper at Sarojini Nagar market.

“I bought a bright red jersey for Rs 2,999 as I’m a big supporter of the Spanish team,” says Akshay Sinha, a class XII student, adding that his friends have already requested him to get the same for them, too.

Shopkeepers are thrilled at the prospect of such booming business. “Season ka time hai, jitna paisa ban jaye. Tournament ke baad interest nahi rahta,” says Sanjeev Pandey, a T-shirt vendor at Janpath who also stocks coffee mugs with faces of popular players imprinted.

Also in demand this time is a replica of the official ball soccer ball for the World Cup. Called Jabulani, this Adidas ball has quite a few takers. “Football World Cup is the world’s biggest sporting event for me, I look at the official ball as a collector’s item,” says sales executive Aritra Sen. Shoes with autographs of the players are also in demand.

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