Film Bazaar gets better, draws A bigger crowd
The Film Bazaar at the International Film Festival of India (IFFI) is turning out to be a success story and churning out 18% growth, with the attendance of 470 delegates, up from last year's 400.india Updated: Nov 27, 2011 23:13 IST
The Film Bazaar at the International Film Festival of India (IFFI) is turning out to be a success story and churning out 18% growth, with the attendance of 470 delegates, up from last year's 400.
"The number of delegates has increased from 37 countries last year to 41 this year," said Neena Lath Gupta, managing director, National Film Development Corporation (NFDC).
The only market of its kind in South Asia, Film Bazaar is an annual market-cum-workshop held alongside IFFI in Goa. Organised by the NFDC, it is an evolving film trade market with an aim to promoting South Asian cinema and strengthen ing its connect with film communities across the globe.
"I spent four days in an NFDC workshop and my life changed. I now have 21 film awards in my kitty for my short films Uddan and Disha," said Rajesh Pinjani whose debut feature film was Baboo Band Baaja (Marathi).
Set up as an educational platform in 2007 for Indian film-makers, the Film Bazaar has grown since. This year it has incorporated many features to cater to an increasing market, like a digital screening room and a user-friendly software to easily locate products.
"This is a good platform from the marketing point of view, if one is looking for international collaborations and a wider market. I am all for it," said Sanjoy Nag, director of Memories of March, an English feature film.