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Film trends sell the most

The wedding fair 2010 at JW Marriott, Juhu, will have designer Vikram Phadnis showcase his new bridal collection for a premium audience on Sunday, May 9.

india Updated: May 07, 2010 14:58 IST

The wedding fair 2010 at JW Marriott, Juhu, will have designer Vikram Phadnis showcase his new bridal collection for a premium audience on Sunday, May 9. But Phadnis, will also be available for interactions through the day and will take on fashion and styling queries from brides-to-be. "Normally people are always complaining that we designers are never available for a one-on-one interaction or that they have to pay a premium to get styling tips and the like, but this is their opportunity," says Phadnis who will impart wisdom on trends for the season, styling tips for those interested. Bridal trends today, says Phadnis, are a mix of various looks.

"Most brides want a glamorous look for their cocktails and sangeet ceremonies and prefer to go traditional for the pheras (wedding ceremony). "I'm going to focus on the importance of understanding your body type and picking an ensemble accordingly. Most brides just come to me and say they want a mermaid cut lehanga just because they think it is in," says Phadnis citing an example of hasty style choice.

Celebrities like Shilpa Shetty and Laila Khan wore 'glamorous to the hilt' ensembles for their wedding receptions, and the commoner, says Phadnis also wants to ape these trendsetters. "But this is not a new thing. It's been the bane of my existence ever since I began my career. Celebrity trends are a rage with Indian women," remarks Phadnis, adding that he still gets maximum requests to replicate the outfits he designed for Priyanka Chopra and Salman Khan in Mujhse Shaadi Karogi? "I also get requests to design outfits like the one made for Ayesha Takia in Salaam-e-Ishq," adds Phadnis.

Meanwhile Manish Tolani, director, sales and marketing, JW Marriott, says that Shagun, their wedding fair property, currently in its third year, is expecting a footfall of 900 people. "The first year we had 200 people, the second year 500 people turned up and this time we expect the footfalls to double," says Tolani. This year, the fair will have wedding planners, mandap designers, tour consultants and jewellery designers displaying their wares at the venue along with a buffet displaying the hotel's culinary specialities