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Films: challenges the industry faces

Piracy has been the biggest challenge for this otherwise thriving Bollywood. The Hindi film industry loses nearly Rs 1,000 crore annually to piracy, reports Pratik Ghosh.

india Updated: Mar 14, 2008 03:15 IST
Pratik Ghosh

Piracy has been the biggest challenge for this otherwise thriving Bollywood. The Hindi film industry loses nearly Rs 1,000 crore annually to piracy, according to studies by the Television and Film Producers Guild of India and Yes Bank. The domestic home video market was the worst affected, losing Rs 490 crore to piracy in 2004, according to the Yes Bank report.

With new films being available online within hours after they are released in theatres, the film industry is grappling with yet another form of piracy (online) that is rapidly eating into the profits of the industry.