First day.. no show
None of the three releases – Anurag Kashyap’s Dev D, Madhureeta Anand’s Mere Khwabon Mein Jo Aaye and Rajiv Kumar’s Chal Chala Chal could manage to bring in decent crowds, writes Vajir Singh.india Updated: Feb 09, 2009 16:41 IST
The gloomy clouds are back. This week saw three films trying to bring some change at the ticket counters but in vain. None of the three releases – Anurag Kashyap’s Dev D, Madhureeta Anand’s Mere Khwabon Mein Jo Aaye and Rajiv Kumar’s Chal Chala Chal could manage to bring in decent crowds.
To start with, Dev D had an edge since the film was promoted extensively and was projected as the contemporary version of Devdas. The morning shows were affected at several multiplexes since the prints reached late due to the profit sharing debate between the producer and multiplex owners.
However, the aggressive promotion didn’t have impact on the audience and the film opened with 25 to 30 per cent opening at several places while the collection were on lower side elsewhere. Thanks to positive reviews and feedback, the collections were expected to grow but that didn’t happen. The general feeling in trade is that the business in the coming days will come further down and the film is not likely to sustain.
Coming to the other two releases, not much was expected from Mere Khwabon Mein Jo Aaye and Chal Chala Chal. The opening for both these films was just about five per cent at places.
After a decent opening and some rise over the weekend, Luck by Chance merely managed to stay alive on the weekdays. The pre-release hype and post-release promotion helped the film do moderate business in its first week in metro cities only. And Victory was declared a dud just a day after its release.
A huge drop was witnessed in the second week collection of Raaz – the Mystery Continues. Yet, the film managed to be a safe proposition for everyone associated with it. Ditto for Slumdog Millionaire (only English version).