Ever ordered an exotic dish at a posh restaurant and had it turn out completely different from what you expected? This may become a thing of the past, for some eateries in the city now allow you to see the dish before you order it, courtesy the Apple iPad.
Royal China was one of the first to adopt the tablet for their menus, with 20 of them at outlets in Fort and Bandra. Neville Vazifdar, proprietor, mentions “I enjoyed using the iPad when I got my hands on it last year and wanted to integrate it into our menus. We launched the app at the same time as Koh (Intercontinental), and as far as I know, we’re the only two restaurants in India offering this service.”
Designed by web and app development company 360 CMS, there are newer features in the works. “We’re working on a ‘basket’ feature that will quickly tell you what the total bill is and a comment card for customer feedback,” says proprietor, Eddie Cruzet, who’s also working on similar apps for Escobar and Two One Two. “Escobar’s done a detailed photo-shoot to help you choose a dish and drink,” says Cruzet. Two One Two will even include an informative wine sommelier with wine and food pairings.
Thai restaurant Koh at the Intercontinental Marine Drive also replaced its menus with the iPad around the same time as Royal China last November. Additional features include trivia about the restaurant and customer feedback.
It seems to be a hot trend right now as other restaurants are following suit. San Churro, a chocolate lounge in Bandra, has iPads that can be used for leisure activities like playing games. Svenska, a five-star boutique hotel in Andheri, provides all customers with iPads that come with over 1,000 international and local newspapers, complementary Internet access and an assortment of gaming and entertainment applications.
Finally, five star hotel Four Seasons, Worli brandishes iPads at its front desk. “We use the iPad to connect our guests with facilities like the spa, health club and dining,” says assistant manager – promotions, Divya Mohan.
“Feedback has been brilliant,” says Vazifdar. “But we haven’t completely eliminated our paper menus as some customers especially the senior ones just aren’t comfortable with such new technology.”