Flower biz blooms during poll season
It’s only the first week of April and bulk orders for marigold and roses from supporters of political parties have started flowing in, reports Santosh Chowdhury.india Updated: Apr 06, 2007 02:46 IST
Politicians may abhor the idea of receiving a bouquet of flowers on Valentine’s Day—or a Gandhigiri gesture—but they certainly don’t mind flowers to be showered on them during the polling season.
The city’s 50 top florists might have otherwise pulled down shutters and slept away the lazy summer afternoon in the March-April period, waiting for the marriage season—if only there were no polls announced in Uttar Pradesh.
It’s only the first week of April and bulk orders for marigold and roses from supporters of political parties have started flowing in not only from Lucknow but from Malihabad, Hardoi and Barabanki too.
The average sales turnover for florists taken together in Lucknow region during the lean season of July-August and March is not more than Rs 1 to 1.5 lakh per day. It doubles during polls or in the marriage season to the tune of Rs 2 to 3 lakhs as not only loose flowers but even garlands are demanded in bulk (sometimes in lots of 200 and 300) by supporters of various political parties, says florist Vishwajit Singh.
He adds that supporters of political parties order huge garlands weighing 20 , 30 and 50 kg at the time of their leaders going to file nominations or during welcome ceremonies all over the State. Marigold, which costs from Rs 10 to 12 per kg during the lean season which goes up to Rs 20 to 30 per kg during the busy season. Roses used in the garlands are supplied at Rs 80 per kg and above.
In the mango belt of Malihabad, there is a tradition among people to weigh poll candidates in flowers. In the State capital, poll contestants, especially from Sarojini Nagar, too are weighed by their supporters in flowers, said Singh.
Florists estimate the demand for marigold and roses to rise from April 20 when the marriage season starts. “Roses are the most expensive commodity during marriage seasons when they are in high demand. Unlike on Valentine’s Day, when there was a shortage of flowers, poll season may not be short of flowers as sufficient quantities of marigold and roses were expected from floriculture farms within Lucknow, added Singh.