A new radio station for the South Asian community has been launched here, which will focus on Bollywood music besides covering local and international news.
Arabian Radio Network (ARN), the region's largest group of popular stations, launched Pulse 95.3 on September 2.
Dubbed "a station for the discerning", Pulse 95.3's diverse offerings capitalise on the growing influence of Bollywood, which has sparked new interest in evergreen hits from the subcontinent.
The station will also provide in-depth coverage of local and international news, a statement from ARN said.
"The arrival of a differentiated South Asian station with a strong personality like Pulse 95.3 means that the Asian community is growing, its tastes and interests are diverse, and the market is responding to that," Chetan Fernandes, Chief Operating Officer of ARN, said.
"As Dubai grows, we will see more and more variation in South Asian cultural offerings in the Emirates. We anticipate that Pulse 95.3 will be at the forefront," he said.
A gala dinner held at the launch of the FM channel was attended by yesteryears cine stars Rajesh Khanna and Dimple Kapadia.
The dinner was also attended by Bollywood music director Nadeem Saifi.