World sporting icons are playing hard to promote the United Nations cause, with Asian cricketers and England's World Cup football team being the latest.
The team has autographed a soccer ball for auction to help refugees and Asian cricketers are teaming up with the UN Children's Fund to boost girls' education and fight HIV/AIDS.
"This auction is a rare opportunity to get a prized England ball and help ease the serious problems faced by people forced to flee their homes," UN High Commissioner for Refugees (UNHECR) representative to Britain, Bemma Donkoh, said. The auction is being conducted on eBay till July 4.
The football, on sale during the World Cup, is one of two donated by UNHCR goodwill ambassador Giorgio Armani and is signed by the England team's captain David Beckham, Wayne Rooney and Rio Ferdinand, among others.
Meanwhile, the Asian Cricket Council (ACC) and the Unicef have renewed their international partnership for children, not only to promote education for girls in South Asia but also support the Global Campaign on HIV/AIDS. The agreement, signed in 2004, has led to major events promoting girls' education in Pakistan and Bangladesh.