It should have been Brazil, England, Germany or Argentina in the finals.
But as Zindeine Zidane and Alessandro Del Pierro ended Brazil and German dreams, they unknowingly also crushed the T-shirt business across the city.
Kishorbhai, owner of Selection on Linking Road that stocks football merchandise, said the team tees were made months before the World Cup and almost all shops in the city only ordered for Brazil, England, Germany and Argentina. “These were the favourites. Brazil jerseys were the most popular. Supporters of Italy and France are now coming and asking us for their colours, but we have to turn them away as we never anticipated such a situation.”
With few takers for those T-shirts making their way to the stores, city traders are stuck with piles of dead stock. “Had one of the four favourite teams made it to the finals, we would have more than recovered our losses and also made a little profit. Had two made it, we would have joined the fans in their party on July 9,” a Fashion Street shop-owner.
Vipurva Parekh, a recently converted Italian fan, said: “I fell in love with Italy after the semi-final against Germany. Now I am looking for the Italian colours. Even my girlfriend is scouring town for it. But we just can’t find one — from Colaba right up to Lokhandwala.”
“I am very superstitious. If I wear a France T-shirt, they will have a better chance of winning. At least that’s the way I feel. But I couldn’t find one here. Luckily a friend is going to Goa, so I asked him to get me one,” Phalguni Desai, an apprentice at an art boutique in Colaba, said.
In short, if you ain’t got the jersey, you ain’t got nothing at all. Try finding one now.