Foreign brands add desi flavour to woo customers | india | Hindustan Times
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Foreign brands add desi flavour to woo customers

india Updated: Oct 16, 2009 02:03 IST
Lina Choudhury Mahajan
Lina Choudhury Mahajan
Hindustan Times
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A French salon that offers special packages for Diwali, a Spanish porcelain-maker that creates limited edition idols of Ganeshas and a Lebanese chocolate company that uses Lakshmi and Ganesha figurines in their festive packaging.

Going desi is big for foreign brands.

“We have adapted to Indian needs and demands,” said a spokesperson of Jean Claude Biguine, which describes itself as “a French brand with local flavour”. This season, it is offering several salon and spa services, discounts and consultations.

Regulars like Manisha Sharma have prepared a beauty itinerary for the festive season. “Biguine has the perfect package for me to pamper myself. I’m thinking of giving my mother the gift cards so that she too can enjoy a French massage.”

Others, like fashion designer Saloni Seth (29), are set to feast on sugar-free Patchi chocolates — a Lebanese brand — this Diwali. “Whenever we have celebrations, I buy Patchi as they customise chocolates according to my needs,” said Seth.

Patchi’s festive chocolates come in packs with Ganesha and Lakshmi figurines and designs of diyas.

“Patchi designs different styles of packaging for different occasions such as Christmas and Ramadan,” said Harsh Gokal, business head, Patchi India.

Like Patchi, Lladro, a Spanish porcelain manufacturer, has made India-specific designs. For Ganesh Chaturti, they introduced limited-edition Ganeshas, priced at Rs 98,500 each. Diwali figurines are lined up as well.