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Foreign brands, desi flavours

india Updated: Aug 15, 2010 14:08 IST
Rochelle Pinto
Rochelle Pinto
Hindustan Times
Highlight Story

Put it down to a stubborn Indian palate, but most international brands have to revamp their menus when they come to India to keep their customers happy. Baskin Robbin’s have just launched their latest ice-cream flavour — kulfi.

Indian Touch
“We thought of the idea earlier this year and then took about four months in research and development perfecting the flavour,” says Ashwin Uppal, general manager marketing, South Asia, Baskin Robbins. The flavour in question is the popular Malai, though a pistachio flavour is also in progress. “Our research showed that the two best-loved flavours in kulfi are malai and pistachio.

Customers will now be able to enjoy the taste of kulfi but with the quality that our brand promises,” Uppal says. He’s confident that the price of Rs 53 plus tax will not deter the customer. “They have the option of eating kulfi in a cup or cone, something they never had before. Also, they trust the quality. We haven’t sensed any hesitation; it is actually moving faster than most recently launched flavours,” Uppal insists.

Unchanging flavour
Cinnabon, the international pastry chain, too, has had to bow down to Indian preferences. “We realised that we would be able to reach a larger client base if we changed our menu to offer only eggless products,” says Zayed Kazi, marketing and communications manager, Cinnabon India. “We also made sure that the final product tasted no different from what was available anywhere else in the world, because most of our clients are either NRIs who are visiting India or people who’ve travelled abroad often.”

Kazi reveals that the Indian predilection for sweetness makes the Chocobon the most popular item. But he adds that most people don’t come in asking for an eggless menu, putting it down to good communication. “We made it very clear at the outset, so even first-time customers don’t need to ask us whether it’s eggless. Apart from that, the flavour and items on offer are exactly the same as anywhere else in the world.”

KFC
1 piece chicken rice meal — 1 piece of your favourite chicken with an aromatic veggie pulao and makhani curry Rs 96
Veg rice and strips meal — Veg rice and strip with an aromatic veggie pulao and makhani curry Rs 84

Dominos
Peppy Paneer Pizza Rs 152
Keema Do Pyaaza Rs 237

Papa John’s
(Pizzas all 6 inch)
Chaat Pizza veg Rs 139
Non veg Rs 149
Paneer Bites Rs 99
Papa’s Paneer pizza Rs 179
Keema Keema pizza Rs 149
Range of veg and non veg tandoori pizzas Rs 99 to Rs 189

Subway
(Subs all 6 inches)
Chicken Tikka Rs 115
Chicken Seekh Rs 115
Veg Shammi Rs 110
Paneer Tikka Rs 110
Aloo Patty Rs 110

Pizza Hut
(Pizzas all 6 inches)
Kadai Paneer Pizza Rs 135
Paneer El Rancho pizza Rs 135
Teekha Paneer Makhani pizza Rs 135
Chicken Tikka Makhani pizza Rs 175
Kadai Chicken pizza Rs 175
– Compiled by Shweta Mehta