A group of professionals, entrepreneurs and young citizens has come together to form ‘Friends of BJP’, a national initiative that aims to counter voter apathy and believes that the Bharatiya Janata Party (BJP) is a better alternative to lead the government at the Centre.
BJP’s all-India general secretary Arun Jaitley launched the initiative at Ravindra Natya Mandir in Prabhadevi on Saturday.
The group members are not from the BJP but of ‘BJP-leaning’. The group will reach out to voters through SMS campaigns in their website www.friendsofbjp.org.
The idea took shape when some of the founder members were discussing the party’s plans to launch an SMS campaign. “We have all been silent supporters but these elections we felt there was a need to do something different,” said 42-year-old Rajesh Jain, an alumnus of the Indian Institute of Technology, Bombay, and Columbia University, New York. The endeavour is hoping
that people will actively get involved to bring about change.
“We are not here just for the polls. We are here to stay and will stand with or against the government when required,” said Piyush Goyal, a chartered accountant and treasurer of BJP’s Maharashtra chapter.
About 25,000 people have already enrolled on the group’s SMS channel 4BJP, said Goyal.