Jai ho! from Oscar-winning Slumdog Millionaire will be the Congress’s theme song as it seeks to renew its mandate in the Lok Sabha polls by selling the “saga of hope for the common man” — the aam aadmi who had hoisted the party to power in 2004.
The party has bought the rights to A.R. Rahman’s song from Danny Boyle’s film and the tune from music company T-Series, said a senior leader.
“We’ll be using the song exclusively to reach out to the people to convey the message that the Congress-led government has been a saga of hope for the common man,” he said.
Jai ho will be used to hard-sell the Congress’s achievements, its ability to provide stability amid growing instability in the neighbourhood and its effective handling of the challenges posed by the economic meltdown, global oil prices and terror strikes.
It is not the first time the Congress will be hoping to gain from the success of a film.
The party had earlier hitched its campaign in Gujarat to Chak De! the hit film starring Shah Rukh Khan.
That experiment had failed.