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GenX musicians strike a new chord

They are also a part of celeb bandwagon as their onscreen counterparts.

india Updated: Nov 19, 2006 23:32 IST

Stardom has a new personality. The act of flying off kisses is no longer restricted to actors. New age music composers are as much a part of the super celeb bandwagon as their onscreen counterparts.

From starring in music videos to doing cameos in films, singing live and participating in reality shows, the multi-tasking composers are doing it all.

The face of talent
Vishal-Shekhar, Anu Malik, Pritam, Shankar-Ehsaan-Loy and Himesh Reshammiya lead the pack of multi-tasking musicians. While Himesh has scripted his rocking success story, Pritam is creating a band for Anurag Basu’s Metro, which will figure on the screen.

Vishal Dadlani, of the Vishal-Shekhar duo, says, “Composers have achieved visibility thanks to AR Rahman and Himesh. But let us not forget that in the past, films were financed for a certain composer’s name on the credit rolls. What we need to do is to bring back that quality.”



While Vishal is the rock band Pentagram’s vocalist, both he and Shekhar Ravjiani also write songs. The two were part of the

Bluffmaster

video too.



Brand recall


Adman Prasoon Joshi feels the “brand value of the music makers has made a considerable comeback. It is because opportunities have increased. It is good that accomplished musicians will not slip into oblivion now.”



Anu Malik, who has also dabbled in singing in the past, feels, “I am all for such multi-tasking and increased exposure is responsible for it; even I did

Indian Idol

. I wouldn’t be surprised if Himesh’s film turns out to be a hit.” He adds that he will soon be seen in a new role in Bollywood.



Singer Himesh Reshammiya knows exactly how to silence his critics. “I’m not a self-proclaimed rock star. I have heard enough! People who are jealous are bound to talk behind my back, but with the success of my 18-city-tour I’ve managed to silence them all.”



Critics constitute only one per cent of Himesh’s world. “It’s the 99 per cent that matters. I will try to win that one per cent too but I don’t blame them as no one has seen such unprecedented success.”



As for multi-tasking, he is neck deep into it with acting debut

Aap Ka Suroor

, his music school and a designer label of clothes.



As long as the music keeps rolling, no one is complaining!



Email: malvikananda@hindustantimes.com 

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